Bierschbach Equipment & Supply needed an updated look for their spring sales flyer. They are a regional leader in concrete construction, heavy machinery sales and offer a full line of equipment rentals.
Working with TSG Marketing, we developed a strategy that introduced a personal element into the flyer. Bierschbach prides themselves on having the best customer service and support in their industry and wanted to communicate that to their customers. In addition, their positioning focuses on being the best at what they do, which suggested a direction that felt more like a high-end catalog than a weekly price-driven sales flyer.
We developed a look that introduced some much needed hierarchy and consistency into the flyer design. We also reconnected the visual design with the Bierschbach brand by using the colors and typeface from their logo and reemphasized that the company is synonymous with the construction industry.